The Penguin chief executive officer, questioned (July 2013) during an anti-trust civil trial resulting from a lawsuit brought in 2012 by the US Justice Department, conceded the Winnie-the-Pooh book looks ‘extremely beautiful’ in colour on Apple products and not as good in black-and-white on other devices. [Can we assume a book is ‘another device’?] ….

Just what would AA Milne or indeed EH Shepard’s Pooh bear have thought? Pooh beautiful in colour? The Shepard illustrations were coloured up in a Winnie the Pooh edition back in the 70s or 80s, and lost something. But the Disney Pooh exploded on to the screen as a different creature altogether, taken out of the Ashdown Forest and plonked down in Disneyland.

Bears like honey, not apples.